About

About AuriGia

AuriGia is a press-on nail brand founded in Los Angeles in 2026.

Created through the lens of jewelry-inspired aesthetics and fashion design, AuriGia reimagines press-on nails as wearable design pieces rather than temporary beauty products. With attention to material, proportion, fit, and styling value, each piece is made to feel better on the hand, last beyond single wear, and become part of how you dress.

Brand Story

There is a moment when I open a flower and find its heart, the most delicate and essential part. That is where AuriGia begins.

Auri comes from the Latin aurum, meaning gold, and the quiet light it carries. I have always believed that life itself is the greatest luxury. AuriGia is built on a belief: where there is light, beauty grows, and the most beautiful things always bloom from the center.

Each collection is imagined as a bloom, with the nail like the pistil at its heart. When you open the box, you hold a bloom.

AuriGia creates beauty and power for every girl who is confident and beautiful from within. It is made to bring energy, to let you bloom, and to let your fingertips carry light.

More than a press-on nail, AuriGia is a new way to dress your fingertips.

Founder

Gia Wang is an independent fashion accessories designer, and the founder and creative director of AuriGia. She is a designer with over nine years of experience in the fashion industry. With a background in costume design and fashion styling, Gia later studied luxury brand management at Istituto Marangoni in Paris, shaping a design language that moves between styling, accessories, product development, and visual storytelling.

Before founding AuriGia, Gia spent six years as a jewelry designer at YVMIN, contributing to multiple signature collections, where her pieces were worn by artists and cultural figures including Billie Eilish, BLACKPINK’s Lisa, Kiko Mizuhara, Bella Hadid, and more. Her work has also appeared in publications such as Vogue, Harper’s BAZAAR, ELLE, Marie Claire, and V Magazine. This experience built a strong foundation in material research and product development.

Vision

AuriGia imagines a world where beauty is self-expression, not performance. In the long term, the brand aims to grow from fingertips into jewelry, accessories, and everyday life aesthetics.

Mission

To approach press-on nails with the mindset of fashion accessories: thoughtful materials, refined design, comfortable wear, and lasting styling value. AuriGia shifts nails from maintenance consumption to curated expression.